{"id":53679,"title":"The 12 Days of Softness","description":"The holiday season carries a unique kind of magic- lights twinThis year, we\u2019re celebrating that philosophy with our 12 Days of Softness campaign - a festive countdown centred around comfort, care, and meaningful living rather than consumption.","content":"<p>The holiday season carries a unique kind of magic- lights twinkling in windows, warm drinks cupped in cold hands, and the comforting feeling of being wrapped in something soft. At d\u00e6duly, softness is more than a texture. It\u2019s a lifestyle. It\u2019s an invitation to breathe deeper, live intentionally, and build a season that feels gentle rather than rushed.<\/p><p>This year, we\u2019re celebrating that philosophy with our <strong>12 Days of Softness<\/strong> campaign -a festive countdown centred around comfort, care, and meaningful living rather than consumption. Each day highlights a different \u201csoft\u201d moment: cozy rituals, thoughtful gifting, nostalgic childhood memories, winter slow-downs, and of course, the clothing that embodies this spirit.<\/p><h3><strong>Why Softness?<\/strong><\/h3><p>Because softness is a form of strength.<br \/>It\u2019s choosing rest when the world glorifies hustle.<br \/>It\u2019s tenderness in a season often dominated by urgency.<br \/>It\u2019s embracing the warmth of family, home, and community.<\/p><p>Our \u201csoft era\u201d designs, including our signature<a target=\"_blank\" href=\"\/product\/in-my-soft-festive-era\/\" rel=\"noreferrer noopener\"><u> bow design<\/u><\/a>, celebrate this slower rhythm. Crafted with organic materials and gentle textures, they speak to the heart of what the holidays can be: comforting, thoughtful, and real.<\/p><p><\/p><p><img src=\"https:\/\/images.podos.io\/ti3zymizfcd5rkqpsnhlrssuwzru52cxob6yms1mj24nmrwj.png.png?w=1140&amp;project=daeduly-224923&amp;v=2\" alt=\"ti3zymizfcd5rkqpsnhlrssuwzru52cxob6yms1mj24nmrwj.png.png?w=1140&amp;project=daeduly-224923&amp;v=2\" \/><\/p><h3><strong>Sustainable Softness<\/strong><\/h3><p>Every piece in our softness collection is made from <strong>organic, ethically sourced fabrics<\/strong>, produced in ways that reduce environmental impact while supporting long-term ecological balance. Soft for you, gentle on the planet.<\/p><p>A meaningful portion of profits goes toward projects designed to <strong>support future generations<\/strong>, ensuring that the softness we cultivate today becomes the stability our children inherit tomorrow.<\/p><blockquote><p><strong><em>This season, softness is not a trend.<br \/>It\u2019s a movement.<br \/>A way of gifting forward<\/em><\/strong><\/p><\/blockquote>","urlTitle":"the-12-days-of-softness","url":"\/blog\/the-12-days-of-softness\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/the-12-days-of-softness\/","fullUrl":"https:\/\/daeduly.com\/blog\/the-12-days-of-softness\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1764424499,"updatedAt":1764424917,"publishedAt":1764424916,"lastReadAt":null,"division":{"id":223517,"name":"daeduly"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/4b5yzbkyepacqqahzoju000pypukedyc34a2dtyzkti7tqlm.png","thumbnail":"https:\/\/images.podos.io\/4b5yzbkyepacqqahzoju000pypukedyc34a2dtyzkti7tqlm.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/4b5yzbkyepacqqahzoju000pypukedyc34a2dtyzkti7tqlm.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":53681,"title":"Strength, Speed & Spirit","url":"\/blog\/strength-speed-spirit\/","urlTitle":"strength-speed-spirit","division":223517,"description":"This holiday season, our brand is celebrating three distinct themes;  gym culture, classic car nostalgia, and the strength of cats -  each brought to life through unique Christmas designs.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/xwkhuvg3zdgc5tslgi3thsnrouyxzna1zzemrbd2kf1jxa6v.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/xwkhuvg3zdgc5tslgi3thsnrouyxzna1zzemrbd2kf1jxa6v.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":32988,"title":"the power of renewable energy in product manufacturing","url":"\/blog\/the-power-of-renewable-energy-in-product-manufacturing\/","urlTitle":"the-power-of-renewable-energy-in-product-manufacturing","division":223517,"description":"In today's world, where sustainability is becoming increasingly important, harnessing the power of renewable energy has emerged as a crucial solution.  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Today, we want to share with you the incredible story behind our mission and why our products are more than just pieces of clothing.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vu8l77dupigvotpngvmoiiahrrqxobibysqb5429e5hniwrc.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vu8l77dupigvotpngvmoiiahrrqxobibysqb5429e5hniwrc.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}